Color as a visual element on website appeal and its impact on user experience (UX) in graphic design

Abstract

The study explored the effective usage of colors in the creation of a user experience (UX) design that meets the needs of the user, regardless of cultural differences or preferences. The research design was primarily experimental in nature. To this end, a set of 10 websites employing a range of colors was developed. These websites were made accessible to individuals across the globe. The focal point of the investigation pertained to the impact of color. These websites uniformly conveyed specific information but differed in their color schemes and layouts. These websites were designed to promote products from various companies and to observe consumer behavior in regard to ordering. The primary objective of this study was to ascertain which color combinations were more appealing to consumers. The appealing visual impression was measured using the number of visitors and the products ordered. The findings were then subjected to regression analysis to ascertain the existence of a correlation between color, visitor count, and product ordering frequency. The study adhered to stringent privacy standards and protocols, ensuring that the rights of individuals were not violated. The scope of the study was confined to the analysis of color. It did not consider other aspects of graphic design, even though they might have contributed to the variation in the number of users visiting the website. Consequently, further research is necessary to explore this domain more extensively. The findings, subsequent to thorough analysis, demonstrated a robust correlation between the utilized color palette and the number of website visitors. This underscored the pivotal role that colors play in graphic design, underscoring the necessity for designers to develop a nuanced understanding of how to utilize them effectively.